When most people think about using their professional headshot, LinkedIn is usually the first (and sometimes only) place that comes to mind. While a polished photo on your LinkedIn profile is essential, there are several other high-impact spots where your headshot can boost your personal brand, build trust, and create connection. Here are five places you should be using your headshot — and probably aren’t.
1. Your Email Signature
You send dozens, maybe hundreds of emails each week — why not make them more personal? Including a small, professional headshot in your email signature helps humanize your message, especially for new contacts. People are more likely to trust and remember you when they can put a face to your name.
2. Your Personal or Business Website
Too often, websites hide the person behind the brand. Whether you’re a freelancer, consultant, or small business owner, your “About” page should include a professional headshot. It makes your site feel more trustworthy and approachable. If your business is personal, your image should be part of your brand identity.
3. Press Kits or Media Bios
4. Zoom or Video Call Profiles
If you ever turn your camera off in virtual meetings, your default profile photo becomes your digital first impression. A clean, professional headshot helps you look polished even when you’re off-camera — and it’s often more memorable than initials or a blurry selfie.
5. Online Publications and Guest Posts
If you’re contributing content to blogs, online magazines, or even industry newsletters, you’ll often be asked for a bio and photo. A well-lit, engaging headshot adds credibility to your name and makes your contribution feel more legitimate and professional.
Final Thoughts:
Your headshot is more than just a photo — it’s a key part of your personal brand. By placing it strategically across your digital presence, you not only strengthen recognition but also build trust with your audience before you’ve even met them.
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Let’s create a headshot that works just as hard as you do. Contact me here to get started!
