Professional headshots are a great way to make an instant and lasting impression on clients and colleagues. Never underestimate the value a headshot photographer can add to your professional profile. People might be impressed by your business card or résumé, but if you add a professionally-created headshot, that impression will improve dramatically in both impact and durability. Your clients or potential employers and collaborators will have a chance to see who is behind the name, achievements and qualifications - and most people remember faces far better than names!
Headshots are about more than your looks - they’re about your presentation. How you present yourself is one of the first and most important steps for creating a profile, building trust and making yourself known in your industry. Before any meetings are scheduled, your headshot is your first and best chance to introduce yourself to others. It’s so important that it be of the highest quality, shot by a seasoned professional, represents who you are, and fosters trust and confidence.
1. Make the Best First Impression
The truth is that you need to make your first impression before you even meet your client or future employer. Nine times out of ten, they’ll look you up online and check your social media, particularly your LinkedIn profile, or they’ll see your business card, email signature, or résumé. With a quality headshot, you can have the confidence of knowing that whoever looks you up will get the best first impression possible.
2. Improve Your Ability to Compete
You probably already know how competitive your industry is, or how tough it is to stand out among other applicants when you apply for a job. Including a professional headshot on your CV, business cards or applications, is the best way to stand out from the crowd.
3. Put a Face to the Name
Why do profiles or résumés with photographs make a better impression than those without them? It’s because much of our communication is visual, rather than verbal. People want to see you. If they read a name, they want to see a face to go with it. We don’t connect through words, but through visual contact, followed by the interaction of a firm handshake, and then verbal communication. The hard truth is that, until a person sees your face, you hardly exist to them. However, not just any photo will do. A professional photographer can help you create an image that captures your personality while conveying warmth, professionalism and approachability.
4. Make Yourself Unforgettable
By using the power of effective visual communication to introduce yourself, you not only stand out from your competition. You also make yourself more memorable. You’ll certainly stand out from those people who haven’t made use of headshots, but you can also stand out from everyone who has, because nobody in the world looks like you, and no two headshots are exactly alike!
5. Use Your Headshots in Multiple Ways
Once you have your headshots, you can use them wherever you need to. They are multipurpose promotional tools that you can add to your résumé, your LinkedIn profile, your business cards, your email signature, brochures, flyers and more. There won’t be a need to create new photos for a while and you’ll have a selection of headshots to choose from, and apply across all your promotional materials, whether online or in print.
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